by Lawrence Ulrich
What a difference an engine can make. That was the powerful impression I took away from my recent drive of the terrific new Lincoln MKT crossover S.U.V. -– and the weak-tea residue of my time in the disappointing new Cadillac SRX crossover, which I reviewed for this Sunday’s Automobiles section.
The four-decade decline of Cadillac and Lincoln, America’s once-leading luxury brands, has been painfully documented. But in recent years, it’s been Cadillac, buoyed by billions in investment from General Motors, that has found at least a foothold. Cadillac’s latest CTS has been the object lesson in how to compete with the likes of BMW, Mercedes and Lexus: a sport sedan that doesn’t cut corners in any area.
That’s why the SRX seems such a letdown. The SRX is stylish and luxurious aplenty, but that old G.M. bean-counter scent emanates from its engine and transmission, an underachieving 3-liter V-6 in cahoots with a lazy, obstinate 6-speed automatic. Both engage in unending struggle against the SRX’s 4,300-pound curb weight. (The engine’s 263 horsepower seems sufficient on paper, but its meager 223 pound-feet of torque falls short on the road).
The Lincoln, in striking contrast, shines with the first of Ford’s new line of Ecoboost engines. This 3.5-liter V-6, with dual turbochargers and direct fuel injection, makes a whopping 355 horsepower and 350 pound-feet of torque –- while easily besting the fuel economy of competing V-8s.
The big Lincoln, despite weighing 800 pounds more and seating seven to the Cadillac’s five, hurtles from zero to 60 miles an hour in a scintillating 6.1 seconds, compared with a back-of-pack 8.5-second run for the Cadillac. Whether from a stoplight or a freeway merge, the Lincoln delivers the creamy, satisfying rush of power that’s totally lacking in the SRX.
And confident acceleration is just one thing buyers demand when they’re dropping big bucks on a luxury car. (Sure, the larger Lincoln plays in a higher-priced segment than the SRX, but the point is the same).
The good news for the SRX is that the cavalry may arrive in October, when the Cadillac adds an optional turbocharged 2.8-liter V-6 with 300 horsepower and 297 pound-feet of torque, mated to a new 6-speed Aisin transmission. The head-scratcher is wondering why Cadillac -– which needs all the sales and positive notices it can get –- even bothered to introduce the SRX with such an uncompetitive power plant. With G.M. dropping Hummer, Pontiac, Saturn and Saab, it’s up to Cadillac, more than ever, to carry its weight and carry home luxury-car profits.
Company executives can take one look at their solid CTS sedan to remind themselves of a critical fact: Cadillac and G.M. no longer have the luxury of compromising on a luxury car.
Thursday, July 30, 2009
Tuesday, July 28, 2009
'10 Jaguar XJ Signals New Direction - by Byron Pope, WardsAuto.com
The all-new '10 Jaguar XJ, making its global debut today in London, represents a dramatic departure from the outgoing model, says the auto maker’s top North American executive.
“It’s certainly more than just a progression for the XJ,” Gary Temple, president of Jaguar Land Rover North America, tells Ward’s in an exclusive interview.
“We had the current design for a long time. We did what we did with the XK and XF because it’s important to attract new market areas, and with the older design we weren’t going to get there.”
Temple admits the new XJ shares some design cues with the XF sports sedan, especially the grille, but argues the new design is more upscale than its predecessor and will help Jaguar reestablish itself in the auto industry as a brand “about beautiful, fast cars.”
Although the '10 XJ has a vastly different design than that outgoing model, Temple says study groups, which include current Jaguar owners, approve of the new look.
“Consumer groups we’ve done think we’ve hit the mark,” he says. “They’ve certainty told us they’re happy with the direction we’re going.”
While the outgoing XJ had a classic Jaguar look, the design theme couldn’t be pushed any further and a change was needed to attract new buyers.
“There will always be those that love the current design, but it started 40 years ago and it didn’t change much,” Temple says. “We think the majority of customers are ready to see change. Everybody that buys a new car likes their neighbors to know it’s new, and with a consistent design that’s difficult.”
Cues from the XF will adorn other Jaguar models, Temple says, stopping short of confirming production of a rumored roadster.
As with its predecessor, the '10 XJ boasts extensive use of lightweight aluminum in its body structure. But unlike the outgoing model, which experienced launch complications linked to aluminum body-panel manufacturing, the new model’s production process has been refined, Temple says.
“We certainly believe we’ve smoothed out any problems. It’s an all-aluminum vehicle. In fact, 50% is recycled aluminum. It’s very lightweight.”
The XJ’s aluminum structure makes it some 300 lbs. (136 kg) lighter than a standard steel body structure, which benefits performance, handling and fuel economy, Jaguar says.
The '10 Jaguar XJ will be available in the U.S. with a choice of three engines: a 5.0L 385 hp naturally aspirated V-8; 5.0L 470 hp supercharged V-8; and a 5.0L 510 hp supercharged V-8.
In naturally aspirated form, the XJ generates 380 lb.-ft. (515 Nm) of torque, while the supercharged versions develop 424 lb.-ft. (575 Nm) and 461 lb.-ft. (625 Nm), respectively.
European markets add a 3.0L V-6 diesel mill to the engine lineup.
The interior features chrome and piano-black detailing, as well as leather and veneer surfaces.
The '10 XJ will come in four different trim levels – XJ, XJL, Supercharged and Supersport – and be offered in both standard and long wheelbase models, with the latter boasting an additional 5 ins. (13 cm) of legroom for rear-seat passengers.
Temple declines to discuss volume projections, but says Jaguar is expecting it to sell better than the outgoing model, with the bulk of sales coming from North America.
Through June, Jaguar delivered 598 XJs in the U.S., down 32.0% from year-ago, according to Ward’s data.
The '10 Jaguar XJ will go on sale in December in the U.S. and Europe. The U.S. starting price is $72,500, including an $850 destination charge. It will be assembled at the auto maker’s Midlands, U.K., facility.
Why Mercury? Why Now?
| If you've been considering a new-vehicle purchase or lease, now would be a great time to consider Mercury. If you have already purchased from us, we appreciate your business. Please pass this offer to family and friends. Why Mercury.
Why Now.
Please contact us immediately; you may also be eligible for THOUSANDS of dollars in private offers this month that are compatible with all rebates and incentives. |
1EPA-estimated 23 city/34 hwy/27 combined mpg, Milan I-4 automatic with Rapid Spec 101A. Midsize class per R. L. Polk & Co. Non-hybrid. 22009 EPA-estimated 34 city/31 hwy mpg, Mariner Hybrid FWD. Actual mileage will vary. Excludes vehicles built for Mazda. 3This is a government program, and rules are subject to change. Vouchers are available at participating dealers and are limited. Rebate varies based on vehicle age, ownership length and old/new vehicle fuel economy. Not all vehicles qualify. Offer good while voucher supplies last or until 11/1/09. See cars.gov or ford.com for complete details
Why Lincoln? Why Now?
If you've been considering trading up to the luxury and technology available in a new Lincoln, now would be a great time to act. If you have already purchased from us, we appreciate your business. Please pass this offer to family and friends.
Why Lincoln.
Lincoln has the luxury you deserve and the technology you expect.
Why Now.
The government's CARS program, better known as "Cash for Clunkers," is offering a $3,500 or $4,500 incentive when you trade in a qualifying vehicle at our dealership.1 We are your Cash for Clunkers Specialist, and no one makes it easier to recycle your ride.
Please contact us immediately; you may also be eligible for THOUSANDS of dollars in private offers this month that are compatible with all rebates and incentives.
This is a government program, and rules are subject to change. Vouchers are available at participating dealers and are limited. Rebate varies based on vehicle age, ownership length and old/new vehicle fuel economy. Not all vehicles qualify. Offer good while voucher supplies last or until 11/1/09. See cars.gov or ford.com for complete details.
Why Lincoln.
Lincoln has the luxury you deserve and the technology you expect.
Why Now.
The government's CARS program, better known as "Cash for Clunkers," is offering a $3,500 or $4,500 incentive when you trade in a qualifying vehicle at our dealership.1 We are your Cash for Clunkers Specialist, and no one makes it easier to recycle your ride.
Please contact us immediately; you may also be eligible for THOUSANDS of dollars in private offers this month that are compatible with all rebates and incentives.
This is a government program, and rules are subject to change. Vouchers are available at participating dealers and are limited. Rebate varies based on vehicle age, ownership length and old/new vehicle fuel economy. Not all vehicles qualify. Offer good while voucher supplies last or until 11/1/09. See cars.gov or ford.com for complete details.
Wednesday, July 22, 2009
Tuesday, July 21, 2009
JAGUAR RANKS SECOND AND LAND ROVER RANKS NINTH AMONG NAMEPLATEs in J.D. Power and Associates 2009 Automotive Performance, Execution and Layout (APEAL)
Jaguar Ranks 2nd, Improving 15 Points; While Land Rover Ranks 9th, Improving Four Points In A Study That Measures Customers' Delight With The Design, Content And Layout Of Their Vehicles
MAHWAH, N.J., JULY 16, 2009 – According to J.D. Power and Associates 2009 Automotive Performance, Execution and Layout (APEAL) StudySM released today, Jaguar ranks 2nd out of 37 brands with an overall score of 859, improving 15 points from 2008; while Land Rover ranks 9th with a score of 822, improving four points from 2008. The APEAL study examines the critical design and performance characteristics that make a new vehicle a delight to own and drive, and is based on owner evaluations of more than 90 vehicle attributes.
"We are pleased with our vehicle performance rankings," says Gary Temple, President of Jaguar Land Rover North America. "Having two brands rank in the top 10 underscores our commitment to providing our customers with industry-leading performance vehicles that offer luxury, performance and first-rate quality."
With a combination of advanced technologies, new engines, performance enhancements and sleek and stylish revamped interiors, both brands' product lineups are further improved for the 2010 model year.
This year, Jaguar surpasses the industry average of 779 by 80 points. It is the second consecutive year that Jaguar takes 2nd place with the brand's overall APEAL score increasing from 844 in 2008, 841 in 2007 and 820 in 2006.
In its launch year, the Jaguar XF ranks 2nd among vehicles in the Midsize Premium Car segment with a score of 859; 21 points higher than the premium segment average, and receives high scores in the engine/transmission category, particularly for passing power at highway speeds.
With an overall score of 822, Land Rover improves its ranking position by one, from 10th to 9th place, in this year's study – an improvement of 4 index points over last year, scoring 43 points above the industry average. This is the 3rd consecutive year of score improvements for Land Rover, having scored 818 in 2008 and 816 in 2007.
In 2009, the APEAL score for all-new and redesigned models averages 790 on a 1,000-point scale—11 points higher than in 2008 and 15 points higher than the 2009 score for carryover models. The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 90 vehicle attributes. The 2009 APEAL Study is based on responses gathered between February and May 2009 from more than 80,900 purchasers and lessees of new 2009 model-year cars and trucks who were surveyed after the first 90 days of ownership.
MAHWAH, N.J., JULY 16, 2009 – According to J.D. Power and Associates 2009 Automotive Performance, Execution and Layout (APEAL) StudySM released today, Jaguar ranks 2nd out of 37 brands with an overall score of 859, improving 15 points from 2008; while Land Rover ranks 9th with a score of 822, improving four points from 2008. The APEAL study examines the critical design and performance characteristics that make a new vehicle a delight to own and drive, and is based on owner evaluations of more than 90 vehicle attributes.
"We are pleased with our vehicle performance rankings," says Gary Temple, President of Jaguar Land Rover North America. "Having two brands rank in the top 10 underscores our commitment to providing our customers with industry-leading performance vehicles that offer luxury, performance and first-rate quality."
With a combination of advanced technologies, new engines, performance enhancements and sleek and stylish revamped interiors, both brands' product lineups are further improved for the 2010 model year.
This year, Jaguar surpasses the industry average of 779 by 80 points. It is the second consecutive year that Jaguar takes 2nd place with the brand's overall APEAL score increasing from 844 in 2008, 841 in 2007 and 820 in 2006.
In its launch year, the Jaguar XF ranks 2nd among vehicles in the Midsize Premium Car segment with a score of 859; 21 points higher than the premium segment average, and receives high scores in the engine/transmission category, particularly for passing power at highway speeds.
With an overall score of 822, Land Rover improves its ranking position by one, from 10th to 9th place, in this year's study – an improvement of 4 index points over last year, scoring 43 points above the industry average. This is the 3rd consecutive year of score improvements for Land Rover, having scored 818 in 2008 and 816 in 2007.
In 2009, the APEAL score for all-new and redesigned models averages 790 on a 1,000-point scale—11 points higher than in 2008 and 15 points higher than the 2009 score for carryover models. The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 90 vehicle attributes. The 2009 APEAL Study is based on responses gathered between February and May 2009 from more than 80,900 purchasers and lessees of new 2009 model-year cars and trucks who were surveyed after the first 90 days of ownership.
Thursday, July 16, 2009
Allure of Social Media Helps Ford Reach New Customers
Eric Rochow is a Fiesta Movement agent and active in social media.
DEARBORN, Mich., July 8, 2009 – Eric Gunnar Rochow started small, making fix-it videos filmed at a house he was renovating in Connecticut. Now he has his own social network, www.green-house.tv, geared toward people just like him interested in living a greener, do-it-yourself lifestyle.
“When I first started doing this I was amazed at the response,” he said. “You realize that people are watching you, reacting to you, and they’re really interested in what you’re doing.”
The numbers prove social media is skyrocketing. Nielsen data show that in the 12-month period from February 2008 to February 2009, Twitter grew a whopping 1,382 percent. In the same time period Facebook grew by 228 percent.
This is the audience Ford is reaching with its groundbreaking Fiesta Movement, a platform that promotes the company’s sporty, savvy new small car through social media “agents.” These agents drive European-specification Fiestas for seven months, take them on company-sanctioned missions and then relate their experiences through a variety of social media sites.
Ford’s strategy is betting on the continued rise in social media’s popularity, and its online numbers reflect the buzz. Agent postings have garnered significant numbers on social media sites through the first quarter of the Fiesta Movement – more than 1.8 million YouTube views, more than 270,000 Flickr views and more than 1.8 million Twitter impressions, resulting in more than 13.2 million interactions.
“The Fiesta Movement is an opportunity to do the ultimate seven-month test drive, but amplify that amongst millions of others via social media channels,” said Connie Fontaine, Ford brand and content alliances manager. “We knew we could never physically reach that many people with our test drive events, so the Fiesta Movement is about bringing virtual test drives to millions of others through the eyes of our agents.”
Social networking Web sites allow Ford to meet consumers it normally wouldn’t connect with through traditional media. There are established outlets by which media communicate with consumers – social networking makes it easier to open the dialogue with a whole new set of potential customers.
“We know that people trust people like themselves, and we know that everyone has a car story. When you combine those two facts, it’s clear that online communications are crucial to the success of the company,” said Scott Monty, Ford digital and multimedia communications manager. “Ford’s social media strategy is to humanize the company by connecting consumers with the people of Ford, and to make it easier for consumers to connect with each other, providing value in the process.”
The social media explosion doesn’t surprise Fiesta Movement agents. Social media is fun, they say. It’s interesting. And it allows you to expand horizons with the click of a mouse.
“While growing up, I was always the person who would clip something interesting out of the newspaper and send it to people,” said Rochow, a New York-based Fiesta agent. “I really like to share my interests. Social media is about empowering people to communicate with others with similar interests – whether it’s cooking, gardening or cars.”
Starting the Fiesta Movement was a big step for a traditional company, said Rochow, and he was determined to be a part of it. “I’ve always liked Ford products,” he said. “I like this car, and I thought the whole idea was pretty cool.”
Social media simply takes the pervasiveness of the Internet one step further, said David Meerman Scott, marketing strategist and best-selling author of “The New Rules of Marketing and PR.”
“Virtually everybody is online,” said Scott. “One hundred percent of people I ask use search engines, and if someone searched for the name of a product, they could be driven to a social media site. Everybody has at one time been driven to a blog or saw a YouTube video embedded in a site through a search. People can now interact with others who feel the same or feel different and a debate can ensue, allowing for an emotional bond to be carried forward.”
DEARBORN, Mich., July 8, 2009 – Eric Gunnar Rochow started small, making fix-it videos filmed at a house he was renovating in Connecticut. Now he has his own social network, www.green-house.tv, geared toward people just like him interested in living a greener, do-it-yourself lifestyle.
“When I first started doing this I was amazed at the response,” he said. “You realize that people are watching you, reacting to you, and they’re really interested in what you’re doing.”
The numbers prove social media is skyrocketing. Nielsen data show that in the 12-month period from February 2008 to February 2009, Twitter grew a whopping 1,382 percent. In the same time period Facebook grew by 228 percent.
This is the audience Ford is reaching with its groundbreaking Fiesta Movement, a platform that promotes the company’s sporty, savvy new small car through social media “agents.” These agents drive European-specification Fiestas for seven months, take them on company-sanctioned missions and then relate their experiences through a variety of social media sites.
Ford’s strategy is betting on the continued rise in social media’s popularity, and its online numbers reflect the buzz. Agent postings have garnered significant numbers on social media sites through the first quarter of the Fiesta Movement – more than 1.8 million YouTube views, more than 270,000 Flickr views and more than 1.8 million Twitter impressions, resulting in more than 13.2 million interactions.
“The Fiesta Movement is an opportunity to do the ultimate seven-month test drive, but amplify that amongst millions of others via social media channels,” said Connie Fontaine, Ford brand and content alliances manager. “We knew we could never physically reach that many people with our test drive events, so the Fiesta Movement is about bringing virtual test drives to millions of others through the eyes of our agents.”
Social networking Web sites allow Ford to meet consumers it normally wouldn’t connect with through traditional media. There are established outlets by which media communicate with consumers – social networking makes it easier to open the dialogue with a whole new set of potential customers.
“We know that people trust people like themselves, and we know that everyone has a car story. When you combine those two facts, it’s clear that online communications are crucial to the success of the company,” said Scott Monty, Ford digital and multimedia communications manager. “Ford’s social media strategy is to humanize the company by connecting consumers with the people of Ford, and to make it easier for consumers to connect with each other, providing value in the process.”
The social media explosion doesn’t surprise Fiesta Movement agents. Social media is fun, they say. It’s interesting. And it allows you to expand horizons with the click of a mouse.
“While growing up, I was always the person who would clip something interesting out of the newspaper and send it to people,” said Rochow, a New York-based Fiesta agent. “I really like to share my interests. Social media is about empowering people to communicate with others with similar interests – whether it’s cooking, gardening or cars.”
Starting the Fiesta Movement was a big step for a traditional company, said Rochow, and he was determined to be a part of it. “I’ve always liked Ford products,” he said. “I like this car, and I thought the whole idea was pretty cool.”
Social media simply takes the pervasiveness of the Internet one step further, said David Meerman Scott, marketing strategist and best-selling author of “The New Rules of Marketing and PR.”
“Virtually everybody is online,” said Scott. “One hundred percent of people I ask use search engines, and if someone searched for the name of a product, they could be driven to a social media site. Everybody has at one time been driven to a blog or saw a YouTube video embedded in a site through a search. People can now interact with others who feel the same or feel different and a debate can ensue, allowing for an emotional bond to be carried forward.”
The all new Jaguar XJ brings a bold and daring new spirit to automotive luxury
MAHWAH, N.J., JULY 9, 2009 – Jaguar proudly revealed the all new 2010 Jaguar XJ today in London. The iconic XJ offers a seductive mix of striking design and robust performance made possible by Jaguar's aerospace-inspired light weight aluminum body technology. The all new Jaguar XJ will go on sale in December 2009, with a starting price of $72,500 MSRP. It is available to order today for delivery in early 2010.
Building on the success of the XK and XF, the new XJ is the third step in the revitalization of the Jaguar brand and redefines the world's perception of a large sports sedan. The new XJ will be available in both standard and long wheelbase models. The long wheelbase offers an even more sumptuous and refined environment for rear-seat passengers with an additional five inches of legroom while the XJ’s trunk features power opening and closing for convenient access to the 15.2 cu. ft. storage space (with standard alloy space saver spare wheel).
The all new Jaguar XJ brings new standards of sustainability to the luxury vehicle segment. Its lightweight aluminum structure makes it at least 300 lbs. lighter over steel body construction, and is made with 50 percent recycled material allowing the XJ to minimize its carbon footprint and create a potential savings of three tons of CO2 per vehicle, compared to a body shell made entirely of new aluminum. These aerospace-inspired aluminum body technologies also provide benefits to performance, handling and fuel economy, while delivering increased strength, refinement and safety.
"The launch of the all new Jaguar XJ marks a major milestone for Jaguar in North America, which is expected to be the world's largest Jaguar XJ market," says Gary Temple, President of Jaguar Land Rover North America. "The debut of our ultimate four-door flagship follows recent recognition for exceptional dependability and clearly demonstrates our commitment to producing the finest cars in the world – fast, beautiful cars that offer luxury, performance and first-rate quality."
The first impression of the all new XJ is its visual assertiveness. The XJ’s sleek lines are complemented by a taut waistline, which further accentuates the impression of length and elegance, and creates a natural tension as it fades from the front arch into the middle section of the car before reappearing as a strong haunch towards the rear.
The new XJ offers a modern reinterpretation of a number of key XJ design cues while maintaining the highest standards of personal luxury. This is evident in how the strong, muscular lower half of the car contrasts with the slim and graceful quality of the roofline – a nod to the original 1968 XJ sedan.
A standard panoramic glass roof is an integral part of the all new XJ’s design, enabling the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside. The LED light clusters wrap stylishly over the rear fenders, and feature three dramatic red vertical strips while the elongated teardrop shape of the side windows establishes the car’s silhouette. The rear of the all new XJ is notable for its pure, sculpted shape. With a conscious absence of ornamentation, the rear features only a single leaping Jaguar.
The face of the all new 2010 XJ is confident, with a wide front track and short overhang contributing to the finely judged proportions. The nose of the car follows Jaguar’s new design language with a bold and assertive treatment – the powerful mesh grille and slim xenon headlights create a strong road presence while the wrap-around rear screen reduces the visual weight of the pillars and gives the impression of an exotic "floating" roof.
“The new XJ is a thoroughly modern interpretation of the quintessential Jaguar," says Ian Callum, Design Director, Jaguar Cars. "Its visual impact stems from the elongated teardrop shape of the car’s side windows; that powerful stance and its wide track. It is the most emphatic statement yet of Jaguar’s new design direction."
The sleek design and refined luxury is continued inside the all new XJ by mixing newly advanced technologies and contemporary design to create an environment more akin to a state-of-the-art living space than a car cabin. The overriding impression from the interior is a sense of personal space that is enhanced by the clean, simple form of the leather-wrapped instrument panel sitting low across the vehicle. At the center of the instrument panel is an analog clock with individual chrome chaplets, a spun metal face and iridescent blue background; a look inspired by luxury watches.
The all new XJ's cabin is a marvel in its own right, blending elegant, contemporary design with the comfort, luxury and unmistakable sporting style of a Jaguar. Chrome and piano black detailing provide an eye-catching contrast to the beautifully crafted leather and veneer surfaces. To further complement the cabin design is a level of choice in colors, veneers and leathers not seen before in a Jaguar. Four specification levels – XJ, XJL, Supercharged and Supersport – allow the customer to tailor the car to suit their tastes. The top-of-the-range Supersport provides the ultimate expression of performance and luxury, with a specification that includes a leather headlining, semi-aniline leather seats and veneers with laser inlays.
Stunning, 12.3-inch high-definition Virtual InstrumentsTM complement an innovative 8-inch Touch-screen that displays vehicle functions ranging from audio and video to navigation and climate control. Premium surround sound options include the top-of-the-range 1200W Bowers & Wilkins system, which is standard on the Supercharged and Supersport models. Advanced infotainment features also include hard drive-based audio and navigation systems, and comprehensive connectivity for portable audio and video devices via the powerful Media Hub.
The all new XJ’s beauty is much more than skin-deep. All engines transmit power through an enhanced version of Jaguar’s acclaimed electronically controlled, six-speed automatic transmission which has a fully-adaptive shift system that delivers extremely smooth gear changes and works to balance performance and economy.
With the XJ, Jaguar has built upon its leading quality performance using the latest virtual product technologies. These proven Jaguar dynamic technologies are taken to new levels in the all new XJ. Features such as air suspension, Adaptive Dynamics (continuously variable damping), Active Differential Control (on Supercharged and Supersport) and quick-ratio power steering deliver the blend of responsive, dynamic handling and a refined, supple ride expected from a Jaguar.
The new XJ will be available in the US with a choice of three engines – a 5.0 Liter 385 hp naturally aspirated V8, 5.0 Liter 470 hp supercharged V8 and a 5.0 Liter 510 hp supercharged V8. In naturally-aspirated form, the XJ develops 380 lb-ft of torque. The supercharged versions develop 424 lb-ft and 461 lb-ft of torque, respectively. All three engines combine deft performance, unparalleled character, peerless pedigree, and have a classic Jaguar blend of strength and precision.
The all new 2010 Jaguar XJ delivers a driving experience that is just as memorable as the car’s sleek and alluring appearance, combining responsive, sporting dynamics with the luxurious drive expected from a Jaguar.
All New Jaguar XJ At-A-Glance
- As the company’s ultimate four-door flagship, the all new XJ extends the appeal of the legendary XJ line to a new generation of customers.
- The all new XJ will be available in the US with a choice of three engines – a 5.0 Liter 385 hp naturally aspirated V8, 5.0 Liter 470 hp supercharged V8 and a 5.0 Liter 510 hp supercharged V8. In naturally-aspirated form, the XJ develops 380 lb-ft of torque. The supercharged versions develop 424 lb-ft and 461 lb-ft of torque, respectively.
- The new XJ features both standard and long wheelbase models. The long wheelbase offers an even more sumptuous and refined environment for rear-seat passengers with an additional five inches of legroom while the XJ’s trunk features power opening and closing for convenient access to the 15.2 cu. ft. storage space (with standard alloy space saver spare wheel).
- The new Jaguar XJ is constructed using Jaguar’s aerospace-inspired aluminum body technology, which makes the XJ at least 300 lbs. lighter over steel body construction; providing benefits to performance, handling and fuel economy, while delivering increased strength, refinement and safety.
- Key driver aids on the new XJ include Adaptive Dynamics (continuously variable damping), Active Differential Control (available only on Supercharged and Supersport), and Sequential Shift System for manual gear selection, with shift paddles mounted behind the steering wheel and quick-ratio power steering.
- The new XJ comes standard with a CD/DVD player, HD radio, and a SIRIUS™ satellite radio receiver. In addition, the Media Hub provides flexible connectivity through two USB ports, Bluetooth® audio streaming and an auxiliary input, which allow the user to connect with iPods®, iPhones™, laptops and Blackberrys®.
- A 12.3-inch high-definition screen, which uses sophisticated – and beautifully detailed – Virtual InstrumentsTM, provides all of the functions performed by traditional dials.
- A panoramic glass roof is an integral part of the all new XJ’s design, enabling the car to have a lower, more streamlined roofline, while dramatically enhancing the feeling of light and space inside.
- The all new Jaguar XJ can be ordered today for delivery in early 2010 and will go on sale in December 2009, with a starting price of $72,500 MSRP.
The All New XJ Model Line Will Include:
- 5.0 Liter naturally aspirated XJ and XJL (385 hp) with a $72,500 and 79,500 MSRP, respectively
- 5.0 Liter XJ and XJL Supercharged (470 hp) with a $87,500 and $90,500 MSRP, respectively
- 5.0 Liter XJ and XJL Supersport (510 hp) with a $112,000 and $115,000 MSRP, respectively
Tuesday, July 14, 2009
Ford Could Surpass GM
As Ford continues it comeback in the press, we all know to maintain a "quiet confidence". But the media, independently, is starting to speculate on a big leadership item -
On July 10, Bloomberg reported, "Ford Motor Co., gaining ground on its distressed domestic competitors, may surpass General Motors Corp. this year to become the top-selling automaker in the U.S. for the first time since 1931."
http://usnews.rankingsandreviews.com/cars-trucks/daily-news/090710-Ford-Could-Surpass-GM/
On July 10, Bloomberg reported, "Ford Motor Co., gaining ground on its distressed domestic competitors, may surpass General Motors Corp. this year to become the top-selling automaker in the U.S. for the first time since 1931."
http://usnews.rankingsandreviews.com/cars-trucks/daily-news/090710-Ford-Could-Surpass-GM/
SAVE THE DATE: August 11th the 2010 Land Rover lineup will be previewed at Merritt Island Land Rover!
Save the date! On August 11th the all new 2010 Land Rover lineup will be showcased at Merritt Island Land Rover! The showcase starts at 6pm and ends at 8pm. For more details please call 321-452-9220.
Thursday, July 9, 2009
Ford ramps up production while rivals continue to cut
USA Today 07/06/09 by Chris Woodyard (Copyright 2007)
Ford is putting its production muscle where its mouth is. After trumpeting recovering sales last month, Ford Motor is now boosting third-quarter production 16% from the same quarter a year ago, Automotive News reports today. Ford hasn't had an increase in quarterly production in the U.S. in two years.
Most other automakers are cutting production. It surpassed General Motors in the second quarter as North America's largest producer of vehicles, but is yet to pass up GM in sales. Ford, unlike GM and Chrysler, has not filed for bankruptcy reorganization.
Ford is putting its production muscle where its mouth is. After trumpeting recovering sales last month, Ford Motor is now boosting third-quarter production 16% from the same quarter a year ago, Automotive News reports today. Ford hasn't had an increase in quarterly production in the U.S. in two years.
Most other automakers are cutting production. It surpassed General Motors in the second quarter as North America's largest producer of vehicles, but is yet to pass up GM in sales. Ford, unlike GM and Chrysler, has not filed for bankruptcy reorganization.
Tuesday, July 7, 2009
JAGUAR AND LAND ROVER VEHICLES BOTH RECOGNIZED AS LEADERS IN TOTAL QUALITY
MAHWAH, N.J., JUNE 29, 2009 – Jaguar and Land Rover were each recognized today for their leading ownership experience in Strategic Vision Inc.’s (SVI) Total Quality Index™ (TQI). This recognition for both brands demonstrates Jaguar Land Rover’s commitment to producing vehicles that buyers judge high in perceived quality and emotional delight.
The Total Quality Index™ is a complete measure of the total ownership experience. Buyers are asked to rate all aspects of their buying, owning and driving experience. This accounts for a wide variety of aspects, including customers’ commitment to, advocacy and vehicle loyalty.
The Jaguar and Land Rover brands rated first and second place, respectively, for the $30,000+ category, with Jaguar also being recognized as the most-improved brand among all competitors. Range Rover scored a first place finish in the Luxury Utility segment and notably, many other models across both brands scored very well in their segments.
“For Jaguar and Land Rover to rank as leaders in Total Quality is validation that we offer an exemplary entire ownership experience, from the vehicles' quality and performance, to the buying and ownership experience,” says Gary Temple, President, Jaguar Land Rover North America, LLC. “This recognition highlights the enormous passion and pride our employees, dealers and customers have for Jaguar and Land Rover vehicles.”
The Total Quality Index™ was calculated from buyers who bought 2008 and 2009 models from September through December 2008.
The Total Quality Index™ is a complete measure of the total ownership experience. Buyers are asked to rate all aspects of their buying, owning and driving experience. This accounts for a wide variety of aspects, including customers’ commitment to, advocacy and vehicle loyalty.
The Jaguar and Land Rover brands rated first and second place, respectively, for the $30,000+ category, with Jaguar also being recognized as the most-improved brand among all competitors. Range Rover scored a first place finish in the Luxury Utility segment and notably, many other models across both brands scored very well in their segments.
“For Jaguar and Land Rover to rank as leaders in Total Quality is validation that we offer an exemplary entire ownership experience, from the vehicles' quality and performance, to the buying and ownership experience,” says Gary Temple, President, Jaguar Land Rover North America, LLC. “This recognition highlights the enormous passion and pride our employees, dealers and customers have for Jaguar and Land Rover vehicles.”
The Total Quality Index™ was calculated from buyers who bought 2008 and 2009 models from September through December 2008.
Friday, July 3, 2009
Warning issued about 'Cash For Clunkers' online scams
The recent passage of the "Cash For Clunkers" bill has sparked a nationwide wave of interest in the program, which provides up to $4,500 to car-owners who trade in their old "clunker" for a new, more fuel efficient alternative. However, the flood of enthusiasm for the program has led to the emergence of scams targeting car owners looking to benefit from the program. CashForClunkersInformation.org, a consumer information site that has educated the public about the new program since its inception, has issued a warning to consumers and is providing specific instructions on how to avoid scams on their Web sites.
Because the C.A.R.S. legislation was fast tracked as a part of the war supplemental bill there was not a lot of information available to the public. As a result, a few information sites provided important information that encouraged the public to support the bill. As thousands of these online visitors already know, their support of this legislation is a big reason this bill was signed into law. This is a perfect example of the public using the Internet to have a collective voice to influence government policy. Unfortunately, some other Web sites emerged online and apparently used this tool to attempt to fraudulently capture personal information to be used illegally.
While there are a lot of legitimate sites that have been around well before the bill was signed into law, consumers are being advised to be wary of any site that says you have to "register" to participate in the program, or asks you for any personal financial information. Some consumer information sites will offer a service that allows consumers to get price quotes or pre-approved financing from dealers so they can avoid wasting gas money driving around town. Sites offering such services should have a clearly defined privacy policy and visitor agreement (located at bottom of site) that assures consumers that their contact information will remain private and secure.
However, the group is cautioning consumers, if any Web sites ask for your personal information to "register" you or to "issue a voucher," do not give any information to them because NHTSA reminds consumers, "You do not need a voucher and you are not required to sign up or enroll in this program. Participating new car dealers will apply a credit, reducing the price you pay at the time of your purchase or lease, provided the vehicle you buy or lease and the vehicle you trade in meet the program requirements. The dealer will then obtain reimbursement from the government." For this reason, www.cashforclunkersinformation.org is connecting consumers directly with licensed new car dealers so they can follow the process the NHTSA is establishing with licensed dealers. To protect our visitors we will continue to report on any online scams on the home page of our website.
New Government Web site
Prospective car-buyers can qualify their cars at the www.cars.gov Web site, which is the only official government portal to the program. Once qualified, car buyers need only visit a participating dealer to purchase a voucher-eligible vehicle. The dealer will handle all official government documentation to secure and deliver the appropriate funds towards the purchase of the vehicle for the car buyer. The website provides detailed information about the bill and simple steps you can take to determine if you qualify and for how much. Since the program has just been signed into law by Obama the NHTSA has 30 days to post final details of the program on their website. The NHTSA is encouraging consumers and retailers to wait for them to release the final rules on or around July 23rd. If you qualify we encourage you to visit their site and click on "Sign up for Updates" to give your personal information so you can receive program information as it's released. As stated before, this website is ok to provide "personal information" because it is secure and protected by their privacy policy and visitor agreements.
Also, here is a list of non-government independent consumer Web sites that provide consumers with information about this program and who can connect consumers with dealers, according to the organization:
Because the C.A.R.S. legislation was fast tracked as a part of the war supplemental bill there was not a lot of information available to the public. As a result, a few information sites provided important information that encouraged the public to support the bill. As thousands of these online visitors already know, their support of this legislation is a big reason this bill was signed into law. This is a perfect example of the public using the Internet to have a collective voice to influence government policy. Unfortunately, some other Web sites emerged online and apparently used this tool to attempt to fraudulently capture personal information to be used illegally.
While there are a lot of legitimate sites that have been around well before the bill was signed into law, consumers are being advised to be wary of any site that says you have to "register" to participate in the program, or asks you for any personal financial information. Some consumer information sites will offer a service that allows consumers to get price quotes or pre-approved financing from dealers so they can avoid wasting gas money driving around town. Sites offering such services should have a clearly defined privacy policy and visitor agreement (located at bottom of site) that assures consumers that their contact information will remain private and secure.
However, the group is cautioning consumers, if any Web sites ask for your personal information to "register" you or to "issue a voucher," do not give any information to them because NHTSA reminds consumers, "You do not need a voucher and you are not required to sign up or enroll in this program. Participating new car dealers will apply a credit, reducing the price you pay at the time of your purchase or lease, provided the vehicle you buy or lease and the vehicle you trade in meet the program requirements. The dealer will then obtain reimbursement from the government." For this reason, www.cashforclunkersinformation.org is connecting consumers directly with licensed new car dealers so they can follow the process the NHTSA is establishing with licensed dealers. To protect our visitors we will continue to report on any online scams on the home page of our website.
New Government Web site
Prospective car-buyers can qualify their cars at the www.cars.gov Web site, which is the only official government portal to the program. Once qualified, car buyers need only visit a participating dealer to purchase a voucher-eligible vehicle. The dealer will handle all official government documentation to secure and deliver the appropriate funds towards the purchase of the vehicle for the car buyer. The website provides detailed information about the bill and simple steps you can take to determine if you qualify and for how much. Since the program has just been signed into law by Obama the NHTSA has 30 days to post final details of the program on their website. The NHTSA is encouraging consumers and retailers to wait for them to release the final rules on or around July 23rd. If you qualify we encourage you to visit their site and click on "Sign up for Updates" to give your personal information so you can receive program information as it's released. As stated before, this website is ok to provide "personal information" because it is secure and protected by their privacy policy and visitor agreements.
Also, here is a list of non-government independent consumer Web sites that provide consumers with information about this program and who can connect consumers with dealers, according to the organization:
JAGUAR ANNOUNCES AN ALL-NEW XF SUPERCHARGED MODEL FOR THE NORTH AMERICAN MARKET
Jaguar today announced the introduction of the 2010 Jaguar XF Supercharged, the fourth and newest member of its acclaimed XF lineup. The vehicle, a mid-year release, is powered by a 470 hp version of the 5.0-liter supercharged AJ-V8 Gen III engine that debuted at this year's Detroit Auto Show. The XF Supercharged will go on sale in October 2009, and will be priced starting at $68,000 MSRP.
“The Jaguar XF Supercharged will offer consumers a compelling luxury sedan choice with benchmark handling ability and truly memorable performance," says Mike O’Driscoll, Managing Director, Jaguar Cars. "This new luxury performance XF Supercharged sedan builds on the tremendous momentum Jaguar has achieved by introducing beautiful fast cars such as the XK sports car, the XF and the XKR and XFR models."
At-A-Glance Highlights –
5.0-liter Supercharged AJ-V8 Gen III engine with 470hp (a 12% increase over the 4.2-liter 2009MY supercharged XF) and 424 lb/ft of torque
0-60 mph time of 4.9 seconds
Adaptive Dynamics (the latest in computer controlled continuously variable damping) and Active Differential Control (electronically controlled rear differential) are standard
Upgraded ventilated disc brakes
Interior features include: contrast color twin needle stitching on the instrument panel and door top rolls, Jaguar Suedecloth Premium headlining, Rich Oak veneer (unique to XF Supercharged only), 440W Bowers & Wilkins surround sound system, HD radio, and heated steering wheel
Exterior features include: unique 20” five triple-spoke Selena-style alloy wheels, “Supercharged” badging on rear trunk lid, quad polished exhaust tailpipes, and silver-gray painted brake calipers
Globally launched at Frankfurt Motor Show in 2007, the XF line has set new standards for the next generation of luxury sports cars. The XF Supercharged expands the already highly acclaimed model line that includes:
4.2-liter naturally aspirated XF (300 hp) with a $52,000 MSRP
5.0-liter naturally aspirated XF Premium (385 hp) with a $57,000 MSRP
5.0-liter supercharged XF Supercharged (470 hp) with a $68,000 MSRP
5.0-liter supercharged XFR (510 hp) with a $80,000 MSRP
“The Jaguar XF Supercharged will offer consumers a compelling luxury sedan choice with benchmark handling ability and truly memorable performance," says Mike O’Driscoll, Managing Director, Jaguar Cars. "This new luxury performance XF Supercharged sedan builds on the tremendous momentum Jaguar has achieved by introducing beautiful fast cars such as the XK sports car, the XF and the XKR and XFR models."
At-A-Glance Highlights –
5.0-liter Supercharged AJ-V8 Gen III engine with 470hp (a 12% increase over the 4.2-liter 2009MY supercharged XF) and 424 lb/ft of torque
0-60 mph time of 4.9 seconds
Adaptive Dynamics (the latest in computer controlled continuously variable damping) and Active Differential Control (electronically controlled rear differential) are standard
Upgraded ventilated disc brakes
Interior features include: contrast color twin needle stitching on the instrument panel and door top rolls, Jaguar Suedecloth Premium headlining, Rich Oak veneer (unique to XF Supercharged only), 440W Bowers & Wilkins surround sound system, HD radio, and heated steering wheel
Exterior features include: unique 20” five triple-spoke Selena-style alloy wheels, “Supercharged” badging on rear trunk lid, quad polished exhaust tailpipes, and silver-gray painted brake calipers
Globally launched at Frankfurt Motor Show in 2007, the XF line has set new standards for the next generation of luxury sports cars. The XF Supercharged expands the already highly acclaimed model line that includes:
4.2-liter naturally aspirated XF (300 hp) with a $52,000 MSRP
5.0-liter naturally aspirated XF Premium (385 hp) with a $57,000 MSRP
5.0-liter supercharged XF Supercharged (470 hp) with a $68,000 MSRP
5.0-liter supercharged XFR (510 hp) with a $80,000 MSRP
Thursday, July 2, 2009
Green Partnership with the U.S. Department of Energy
Last week, U.S. Department of Energy Secretary Steven Chu announced that Ford has been approved for the Advanced Technology Vehicles Manufacturing Incentive Program. These are the loans that Congress authorized in conjunction with the 2007 Energy Independence and Security Act.
Seventy-five companies applied for these loans, and we all should be proud that Ford Motor Company is one of the first automakers deemed by the government to be among the best companies with the best technologies in American manufacturing and fuel efficiency.
This green partnership with the U.S. government will help us accelerate the development of advanced technologies for even better fuel-efficiency and emissions.
As you well know, we are absolutely committed to fuel economy leadership with every new model we introduce. In fact, we are investing nearly $14 billion in advanced technology vehicles in the next seven years alone in the U.S. Our partnership with the Department of Energy also will help retool our U.S. plants more quickly to produce fuel efficient vehicles and meet new, rigorous fuel-economy requirements.
An event announcing this news was conducted this morning at the Ford Research and Innovation Center in Dearborn. Coverage of the event will be available later today on @Ford Online (www.at.ford.com).
Seventy-five companies applied for these loans, and we all should be proud that Ford Motor Company is one of the first automakers deemed by the government to be among the best companies with the best technologies in American manufacturing and fuel efficiency.
This green partnership with the U.S. government will help us accelerate the development of advanced technologies for even better fuel-efficiency and emissions.
As you well know, we are absolutely committed to fuel economy leadership with every new model we introduce. In fact, we are investing nearly $14 billion in advanced technology vehicles in the next seven years alone in the U.S. Our partnership with the Department of Energy also will help retool our U.S. plants more quickly to produce fuel efficient vehicles and meet new, rigorous fuel-economy requirements.
An event announcing this news was conducted this morning at the Ford Research and Innovation Center in Dearborn. Coverage of the event will be available later today on @Ford Online (www.at.ford.com).
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