DEARBORN -- Ford Motor Company is intensifying its efforts to educate teen drivers about the dangers of distracted driving – such as texting while driving – through a new initiative under its nationwide Ford Driving Skills for Life (FDSFL) program.
On the eve of the U.S. Department of Transportation’s Distracted Driving Summit, Ford Motor Company Fund will host a special FDSFL event in Washington, D.C., on Tuesday, Sept. 29, demonstrating specialized training methods designed to help teens recognize and avoid driving distractions such as manually dialing a phone or texting. Ford recently became the first automaker to endorse a federal ban on manually sending text messages on hand-held devices while driving.
“It is important for automakers, lawmakers and communities to work together in addressing this escalating concern,” said Jim Graham, community relations manager, Ford Motor Company Fund. “Vehicle crashes take a major toll on our nation’s youth every year, which is why we are committed to teaching eyes-on-the-road, hands-on-the-wheel techniques.”
Since its inception in 2003, FDSFL has provided a series of nationwide events focused on advanced, hands-on training from some of the nation’s top professional instructors. The FDSFL program also encourages high school students to create safe driving promotions targeting peers. A complimentary online educational Web site, www.DrivingSkillsForLife.com, draws hundreds of thousands of additional teens, parents and educators annually.
The program is centered on Ford research that identified the lack of key skills – speed management, space management, vehicle handling and hazard recognition – that leads to 60 percent of vehicle crashes for newly licensed drivers, ages 16 to 19 years old. Auto accidents are the leading cause of death for teens in America, claiming nearly 5,000 lives each year.
Driving away dangerous distractionsNow, in addition to those key skill areas, FDSFL instructors are intensifying the focus on distraction management by routinely challenging students’ powers of concentration during supervised drives on controlled courses using a variety of methods. They prompt drivers to visually and verbally interact with passengers and manually operate the car radio, climate controls and mobile electronic devices such as an MP3 player or cell phone. By increasing the distractions, the instructors help students recognize and avoid dangerous behaviors.
Simple actions such as taking a water bottle from a passenger, opening it and drinking from it while negotiating a pylon-lined course demonstrate the risks involved in multitasking behind the wheel. Additional actions such as searching for a song on an iPod or interacting with multiple passengers also challenge young drivers to stay the course without hitting pylons.
“Adults treat distractions much differently because, with experience, they’ve come to understand that the driving environment can change quickly and dramatically while you’re looking away from the road,” says Graham. “That’s why we believe it’s important to help teach these skills earlier before kids face this in the real world.”
Research driving solutionsAccording to a NHTSA-sponsored 100-car study conducted by Virginia Tech Transportation Institute, driver inattention that may involve looking away from the road for more than a few seconds is a factor in nearly 80 percent of accidents.
“A growing number of drivers are using hand-held wireless communications and music-playing devices while driving,” said Dr. Louis Tijerina, Ford senior technical specialist. “Research clearly shows that manual operation of those devices that takes the driver’s eyes from the road for extended times creates the kind of distraction that causes accidents.”
Ford developed the VIRtual Test Track EXperiment (VIRTTEX), a state-of-the-art simulator that monitors and analyzes a variety of driving behaviors. Since opening in 2001, Ford has completed a number of driver distraction studies that have contributed to the development of FDSFL, the MyKey™ programmable teen-safety feature and SYNC® hands-free communication technology.
“Our studies show that teens, particularly 16- and 17-year-olds, are much more willing to take risks while driving, such as manually dialing on a mobile phone in situations that demand greater attention,” said Jeff Greenberg, senior technical leader, Ford Research & Advanced Engineering.
Wednesday, September 30, 2009
Friday, September 25, 2009
Small Range Rover Confirmed for Production!
NEWS RELEASE
Gaydon, Warwickshire, 24 September 2009 – Land Rover has confirmed today that a production version of its exciting LRX concept car will be built. The new car will debut next year and join the Range Rover line-up in 2011.
Designed and engineered at Land Rover's state of the art Gaydon facility, the new Range Rover will be the smallest, lightest and most efficient vehicle the company has ever produced.
The new car will be built at the multi award-winning plant in Halewood, on Merseyside, subject to quality and productivity agreements and will be sold in over 100 countries around the world.
Phil Popham, managing director of Land Rover said: “The production of a small Range Rover model is excellent news for our employees, dealers and customers. It is a demonstration of our commitment to investing for the future, to continue to deliver relevant vehicles for our customers, with the outstanding breadth of capability for which we are world-renowned."
"Feedback from our customer research also fully supports our belief that a production version of the LRX Concept would further raise the desirability of our brand and absolutely meet their expectations." Phil added.
Gerry McGovern, Land Rover design director said "The new vehicle will be a natural extension to the Range Rover line-up, complementing the existing models and helping to define a new segment. It will be true to the concept and have many recognisable Range Rover design cues including the signature clamshell bonnet, the floating roof and the solid 'wheel-at-each-corner' stance."
More details of the new small Range Rover will be released next year.
For further information please contact:
Fiona Pargeter
Land Rover PR Director
Mobile: +44 7730 923 183
Office: +44 1926 648 062
Gaydon, Warwickshire, 24 September 2009 – Land Rover has confirmed today that a production version of its exciting LRX concept car will be built. The new car will debut next year and join the Range Rover line-up in 2011.
Designed and engineered at Land Rover's state of the art Gaydon facility, the new Range Rover will be the smallest, lightest and most efficient vehicle the company has ever produced.
The new car will be built at the multi award-winning plant in Halewood, on Merseyside, subject to quality and productivity agreements and will be sold in over 100 countries around the world.
Phil Popham, managing director of Land Rover said: “The production of a small Range Rover model is excellent news for our employees, dealers and customers. It is a demonstration of our commitment to investing for the future, to continue to deliver relevant vehicles for our customers, with the outstanding breadth of capability for which we are world-renowned."
"Feedback from our customer research also fully supports our belief that a production version of the LRX Concept would further raise the desirability of our brand and absolutely meet their expectations." Phil added.
Gerry McGovern, Land Rover design director said "The new vehicle will be a natural extension to the Range Rover line-up, complementing the existing models and helping to define a new segment. It will be true to the concept and have many recognisable Range Rover design cues including the signature clamshell bonnet, the floating roof and the solid 'wheel-at-each-corner' stance."
More details of the new small Range Rover will be released next year.
For further information please contact:
Fiona Pargeter
Land Rover PR Director
Mobile: +44 7730 923 183
Office: +44 1926 648 062
2010 Jaguar XF Premium gets more power, new features
Road Test: 2010 Jaguar XF Premium gets more power, new features
When the Jaguar XF sedan arrived on the scene, it came with great expectations. This was the car that would re-establish the iconic nameplate to its rightful place alongside the world’s premium automobile manufacturers and lead the entire...
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Wednesday, September 23, 2009
The 2010 Lincoln MKS – powered by Ecoboost
A V6 engine that delivers a V8 performance. Make way for the 2010 Lincoln MKS – the only 6 cylinder luxury sedan to feature a 3.5L Ecoboost twin-turbocharged direct injection V6 engine.It is this Ecoboost technology that drives the V6 engine to give you a V8 performance. Combining two powerful technologies – Turbocharging and Direct injection, the Ecoboost enables the 2010 Lincoln MKS to redefine automotive standards for luxury sedans.
This is just the beginning. Every single feature of the 2010 Lincoln MKS is oozing with innovation.
Adaptive Cruise Control is made possible by sensors that detect the speed of the moving traffic where you are driving. When the sensors detect that traffic is slow, the car slows down and when they detect that the traffic has cleared, it resumes the speed you have set.
Collision warning with brake support – sensors that can foresee a potential rear-end collision with the vehicle in front, alert you while automatically increasing the brake assist sensitivity. This will give maximum responsiveness when you brake.
The Intelligent All-Wheel Drive System actively transfers torque to the wheel or wheels that have the best traction, hence giving you a comfortable driving experience in any weather.
The steering wheel mounted paddle shifters allow you to shift gears without taking your hands off the steering wheel. Or you can also use the conventional shifter at the center console.
Island Lincoln Mercury, being the dealing Lincoln Mercury dealer based out of Merritt Island, Florida, is more than happy to vouch for the all new 2010 Lincoln MKS. You can read comprehensive reviews on the 2010 Lincoln MKS as well as various other models right here in our website. For those of you who reside in and around Merritt Island, Island Lincoln Mercury is the best bet to drive around in great style.
Tuesday, September 22, 2009
The all new Jaguar XKR coupe and convertible – A touch of magnificence
It's the touch that makes all the difference. The fine touch magically transforms a piece of art into a masterpiece. It's that touch of class, the touch of magnificence which the all new 2010 Jaguar XKR coupe and convertible exudes.What makes the 2010 two-door XKR coupe and convertible so special is the feeling of pure, elegant refinement that effortlessly blends with uncompromising power. The 2010 XKR has several marked improvements over its 2009 predecessor, most notably a decrease in 0-to-60 time from 4.9 to 4.6 seconds while maintaining the same fuel economy as the previous year's model. With maximum torque from 2500 to 5500 rpm, it's nothing but sheer power unleashed.
The other highlight of the 2010 Jaguar XKR coupe and convertible is the custom Bowers & Wilkins stereo -- arguably the finest factory-installed automotive sound system around. Bowers & Wilkins, who most notably manufacture speakers for legendary Abbey Road and Skywalker Sound studios, partnered with Jaguar exclusively to design this state-of-the art sound system.
The bottom line is that the Jaguar XKR coupe and convertible is a dream car crafted in a fashion comparable to delicate French wine, with an attention to detail equally impeccable, and a feeling equally exquisite.
Merrit Island Jaguar just cant stop drooling over the 2010 Jaguar XKR coupe and convertible, and this is not just because we are the leading Jaguar dealer at Merritt Island. This is what happens to everyone who can get a glimpse of the beauty. Browse this website for reviews and any other information which you'll be eager to know regarding the latest Jaguar models.
The Land Rover Range Rover Sport –Great for Tailgating at the Games!
Tailgating parties, apart from the excitment of the Game, do have subtle undertones of pride. Bragging can be immensely fulfilling when you are tailgating in a car that can be compared to a luxury suite!
"Tailgating in a luxury suite" is how the Kelly Blue Book, one of the most respected authorities for automobiles, has called the Land Rover Range Rover Sport! And rightly so. Read on to see what makes the Range Rover a tailgating luxury suite!
The luxurious Range Rover Sport comes equipped with a claimshell tailgate that folds down to serve as a seat for two adults and the top folds up to shield those fanitical football fans from getting wet. The tailgate is divided horizontally with a shorter bottom half that makes loading and unloading your game day paraphernalia convenient. In addition the Range Rover has an available center console cooler that can hold your tailgating party refreshements.
The digital surround sound system boasts 480 watts of power, with 14 individual speakers allowing you to blast your teams fight song for everyone in the lot to enjoy.
Land Rover, Merritt Island, as the premier dealer covering all the surrounding areas of Brevard County, wildly cheers for this tailgating luxury suite! Check out this party animal here at our website. Reviews and lots more information about the Range Rover are available for you within these pages. It's football season guys, check the Range Rover now and get set to support your team from a luxury suite!
"Tailgating in a luxury suite" is how the Kelly Blue Book, one of the most respected authorities for automobiles, has called the Land Rover Range Rover Sport! And rightly so. Read on to see what makes the Range Rover a tailgating luxury suite!
The luxurious Range Rover Sport comes equipped with a claimshell tailgate that folds down to serve as a seat for two adults and the top folds up to shield those fanitical football fans from getting wet. The tailgate is divided horizontally with a shorter bottom half that makes loading and unloading your game day paraphernalia convenient. In addition the Range Rover has an available center console cooler that can hold your tailgating party refreshements.
The digital surround sound system boasts 480 watts of power, with 14 individual speakers allowing you to blast your teams fight song for everyone in the lot to enjoy.
Land Rover, Merritt Island, as the premier dealer covering all the surrounding areas of Brevard County, wildly cheers for this tailgating luxury suite! Check out this party animal here at our website. Reviews and lots more information about the Range Rover are available for you within these pages. It's football season guys, check the Range Rover now and get set to support your team from a luxury suite!
Secretary Steven Chu announced that the Department of Energy has closed on its loan offer of $5.9 billion to Ford Motor Company
Washington, DC – Today, Secretary Steven Chu announced that the Department of Energy has closed on its loan offer of $5.9 billion to Ford Motor Company to transform factories across Illinois, Kentucky, Michigan, Missouri, and Ohio to produce more fuel efficient models. The loan is part of the Department’s Advanced Technology Vehicles Manufacturing program, which supports the development of innovative, advanced vehicle technologies to create thousands of clean energy jobs while helping reduce the nation’s dangerous dependence on foreign oil. The loan for Ford Motor Company is the first to be finalized since the program was appropriated in the fall of 2008.
This announcement builds on steps taken by the Obama Administration earlier this week to require an average fuel economy of 35.5 miles per gallon in the year 2016. That standard will reduce oil consumption by an estimated 1.8 billion barrels, prevent greenhouse gas emissions of approximately 950 million metric tons, and save consumers more than $3,000 in fuel costs. The funding announced today will help Ford meet those targets.
“This investment is part of our commitment to creating the clean energy jobs of the future while supporting American innovation," US Energy Secretary Steven Chu said. "We can revitalize the American auto industry and at the same time reduce our dependence on oil and cut our carbon pollution."
On June 23, 2009, DOE issued a conditional loan commitment to Ford to finance up to 80 percent of qualified expenditures to improve the efficiency of light vehicles by using technologies that improve internal combustion engines and transmissions, reduce vehicle weight, reduce vehicle drag with more aerodynamic designs, and improve vehicle efficiency through the development of hybrid and plug-in electric vehicles. The loan proceeds will enable Ford to raise the fuel efficiency of more than a dozen popular models, representing close to two million new vehicles annually, and save more than 200 million gallons of gas a year.
The Advanced Technology Vehicles Manufacturing Loan Program is focusing on helping domestic manufacturers apply the best available technologies to improve the efficiency of the vehicles they produce. In June of this year, the Department of Energy announced conditional loan offers to Ford Motor Company, Tesla Motors, and Nissan Motors for a total of $8 billion. The program was appropriated $7.5 billion by Congress to support up to $25 billion in loans to companies making cars and components in US factories that increase fuel economy at least 25 percent above 2005 fuel economy levels. The Department plans to make additional loans under this program over the next several months to large and small auto manufacturers and parts suppliers up and down the production chain.
Applications for the loan program have included vehicles running on electricity, biofuels, and advanced combustion engines, and were submitted by both car and component makers, US automakers, US manufacturing subsidiaries of non-US-based companies, major US auto parts suppliers, and innovative startups. The intense technical and financial review process is focused not on choosing a single technology over others, but is aimed at promoting multiple approaches for achieving a fuel efficient economy.
This announcement builds on steps taken by the Obama Administration earlier this week to require an average fuel economy of 35.5 miles per gallon in the year 2016. That standard will reduce oil consumption by an estimated 1.8 billion barrels, prevent greenhouse gas emissions of approximately 950 million metric tons, and save consumers more than $3,000 in fuel costs. The funding announced today will help Ford meet those targets.
“This investment is part of our commitment to creating the clean energy jobs of the future while supporting American innovation," US Energy Secretary Steven Chu said. "We can revitalize the American auto industry and at the same time reduce our dependence on oil and cut our carbon pollution."
On June 23, 2009, DOE issued a conditional loan commitment to Ford to finance up to 80 percent of qualified expenditures to improve the efficiency of light vehicles by using technologies that improve internal combustion engines and transmissions, reduce vehicle weight, reduce vehicle drag with more aerodynamic designs, and improve vehicle efficiency through the development of hybrid and plug-in electric vehicles. The loan proceeds will enable Ford to raise the fuel efficiency of more than a dozen popular models, representing close to two million new vehicles annually, and save more than 200 million gallons of gas a year.
The Advanced Technology Vehicles Manufacturing Loan Program is focusing on helping domestic manufacturers apply the best available technologies to improve the efficiency of the vehicles they produce. In June of this year, the Department of Energy announced conditional loan offers to Ford Motor Company, Tesla Motors, and Nissan Motors for a total of $8 billion. The program was appropriated $7.5 billion by Congress to support up to $25 billion in loans to companies making cars and components in US factories that increase fuel economy at least 25 percent above 2005 fuel economy levels. The Department plans to make additional loans under this program over the next several months to large and small auto manufacturers and parts suppliers up and down the production chain.
Applications for the loan program have included vehicles running on electricity, biofuels, and advanced combustion engines, and were submitted by both car and component makers, US automakers, US manufacturing subsidiaries of non-US-based companies, major US auto parts suppliers, and innovative startups. The intense technical and financial review process is focused not on choosing a single technology over others, but is aimed at promoting multiple approaches for achieving a fuel efficient economy.
Monday, September 21, 2009
Build your own business world with Jaguar XJ
Business executives have a unique acumen and prowess inherent in them which make them a cut above the rest. They are the people who keep the ball rolling in the corporate world and their vehicles are expected to reflect their sophistication. Their vehicles are supposed to have a blend of luxury, elegance, functionality and performance to meet the needs of corporate executives. 2009 Jaguar XJ series literally has all these qualities and has been named in the top 10 executive luxury cars of 2009 by Autotropolis.
The Jaguar's flagship model has increased the line-up to six models with the launch of XJ Super V8 Portfolio in 2009. Drive in to Merritt Island Jaguar Dealer to have a glimpse of these executive cars which are powered by a 4.2-liter V8 engine that is teamed with the sole six-speed automatic transmission and rear-wheel drive system. In the XJ8, XJ8 L and Vanden Plas, this translates into 300hp with 310lb-ft of torque, and in the Supercharged XJR, Super V8 and Super V8 Portfolio, they generate a whopping 400hp and 413lb-ft of torque. The Jaguar XJ dealer in Merritt Island is happy to offer this charismatic model to the elite class of business world. Log on to http://www.merrittislandjaguar.com/ and read the comprehensive 2009 Jaguar XJ Series Review to learn more about the vehicle.
Apart from the style and performance, the Jaguar XJ series has an array of tech and safety features to optimize the connectivity and drivability. The XJ8 and XJ8 L (which is the extended version) offer 19-inch wheels, navigation system, Bluetooth, park assist, adaptive suspension, power adjustable pedals, leather upholstery with heated front and rear seats and memory function, walnut trim, 12-speaker audio system and xenon headlamps. The Super V8 adds DVD entertainment system for the rear passengers and 4-zone climate control, while the Super V8 Portfolio offers satellite radio and a different interior and exterior trim. It comes in unique exterior colors of Celestial Black and Astral Gold. To add to all these virtues, Jaguar Merritt Island offers exemplary after sale service to Jaguar XJ series ensuring fool-proof protection to your vehicle in the years to come.
Incredible certified pre owned Land Rovers owner benefits at Merritt Island
Do you still have the qualms about investing in a pre-owned vehicle just because you are not confident in its quality, driving pleasure, safety and stability of value? Shrug off all such worries and opt for the Land Rover certified pre-owned vehicles which assure you the new car experience at a much lower cost.Not all Land Rover vehicles earn the "Land Rover Certified" tag. Land Rover picks only the best models and does a meticulous 140-point inspection and rigorous reconditioning process before giving the 'pass' certificate. With this, the difference between a brand new Land Rover and a certified used Land Rover will become quite undistinguishable. Look for the “Certified” label for qualified used cars at Land Rover Merritt Island in Florida.
There are more benefits for the used Land Rover vehicle owner as Land Rover offers a Comprehensive Limited Warranty coverage and Roadside Assistance program for the certified pre-owned Land Rover models. The limited warranty covers the certified used Land Rover models for 6 years or 75,000 miles, whichever comes first. You can also have the option to extend the coverage to 12 or 24 months. Make a dash for the certified pre owned Land Rover dealer in Merritt Island and take advantage of these incredible offer.
As a certified pre-owned Land Rover owner, you will be given access to the MyLandRover.com owner site. This will give you access to the latest information and any benefits available to you. There is also an owner e-Newsletter that lets you preview new vehicles and learn about new features and any up and coming events. You will also receive a subscription to the Land Rover yearly publication called OneLife.So grab the opportunity, and visit Merritt Island Land Rover today! Why take chances when you have the company assured pre-owned vehicles to choose from?
2010 Mercury Milan among top six hybrid vehicles
Stop being the victim of gas price rise and the culprit of greenhouse effect. Be a more responsible motorist and switch your tastes to hybrid vehicles that give one-time solution for both the problems. Automakers around the world are keen to roll out more and more hybrid vehicles and Ford Lincoln Mercury has created ripples in the auto industry with the launch of 2010 Mercury Milan Hybrid which comes with a host of techie standard features and tremendous fuel efficiency.
Island Lincoln Mercury dealer in Merritt Island is pleased to announce that 2010 Mercury Milan has been ranked among the Top 6 Hybrid Vehicles by Autotropolis. The report corroborates the fact that Mercury Milan is way ahead of Toyota Camry Hybrid and Honda Accord Hybrid in combined fuel efficiency. The four door sedan is capable of shutting off its engine at cruising speeds up to 47 mph thus offering excellent fuel economy. The 2010 Mercury Milan Hybrid comes in two gas-electric engine options: the super fuel efficient 2.5-liter inline four and a less efficient, but sportier 3.0-liter V6.
Log on to your Lincoln Mercury Milan Dealer where you can view an info-packed 2010 Mercury Milan Review that will leave you spell-bound. The all new Mercury Milan offers a lot of safety and technical features that include SOS post-crash alert system, SmartGauge EcoGuide, SYNC, Sirius with Travel Link, emergency trunk release, anti-lock braking system and blind spot information system with cross traffic alert. The 2010 Mercury Milan Hybrid is available at Island Lincoln Mercury, your local Lincoln Mercury Milan dealer in Merritt Island which also extends awesome after sales service at incredible prices for your Mercury Milan.
Tuesday, September 15, 2009
'Fusion+Hybrid' Facebook Friends Flock to 'You Speak Green' App as Sales Hit Record Levels
DEARBORN -- Debbie Santiago is turning off the lights when she leaves a room. Frances Ruiz is avoiding plastic water bottles in favor of an aluminum bottle. And Kameel Zakaria is using a rain barrel for watering his garden. These are just a few of the more than 15,000 people who have shared "green" lifestyle tips on the new "Fusion + Hybrid" Facebook app called "You Speak Green" - the latest example of Ford's campaign to engage consumers on their own terms.
Social media sites such as Facebook, Twitter and YouTube are more popular than ever. That’s why Ford has increased its presence in the digital space to better enable an open dialogue with consumers about sustainable lifestyle choices in which personal transportation can be both environmentally responsible and fun.
Data suggest that social media sites are increasingly one of the best ways to reach out to consumers. According to Nielsen Company research, the total minutes spent on social networking sites in the U.S. has increased in 2009 by 83 percent year-over-year. Total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, the most recent month reported.
The new Ford Fusion “You Speak Green” Facebook app is designed to encourage people to talk about ways to live sustainably and features a vine graphic that grows with each new eco-conscious comment, demonstrating the power of a collective effort through recycling, water conservation and other actions. Its design was inspired by the Fusion Hybrid’s innovative SmartGauge™ instrument cluster, which uses a similar leafy vine that grows as the motorist drives more fuel efficiently.
The app, which Ford created in collaboration with Wunderman-Team Detroit and social technology provider Vitrue, is an interactive component of the online “We Speak Car” campaign (http://www.fordvehicles.com/2010fusion/) that debuted in March. Since the app’s mid-July launch, more than 104,000 Facebook users have downloaded it to their profile pages and 15,000 have posted tips.
“The user response to the Fusion Facebook ‘You Speak Green’ app has been outstanding," said Adam Barrow, Ford digital marketing analyst. "By providing users tools to support and amplify their self expression and their point of view, we veer away from being intrusive and start to build a true relationship. That relationship will build brand awareness and consideration in an authentic way.”
Another example of Ford’s groundbreaking social media outreach is its support of the Fiesta Movement campaign to promote the company’s sporty, savvy new small car through social media agents. Agent postings have garnered significant numbers on social media sites, including more than 3.5 million YouTube views (http://www.fiestamovement.com/), more than 440,000 Flickr views and more than 2.7 million Twitter impressions.
Social media sites such as Facebook, Twitter and YouTube are more popular than ever. That’s why Ford has increased its presence in the digital space to better enable an open dialogue with consumers about sustainable lifestyle choices in which personal transportation can be both environmentally responsible and fun.
Data suggest that social media sites are increasingly one of the best ways to reach out to consumers. According to Nielsen Company research, the total minutes spent on social networking sites in the U.S. has increased in 2009 by 83 percent year-over-year. Total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, the most recent month reported.
The new Ford Fusion “You Speak Green” Facebook app is designed to encourage people to talk about ways to live sustainably and features a vine graphic that grows with each new eco-conscious comment, demonstrating the power of a collective effort through recycling, water conservation and other actions. Its design was inspired by the Fusion Hybrid’s innovative SmartGauge™ instrument cluster, which uses a similar leafy vine that grows as the motorist drives more fuel efficiently.
The app, which Ford created in collaboration with Wunderman-Team Detroit and social technology provider Vitrue, is an interactive component of the online “We Speak Car” campaign (http://www.fordvehicles.com/2010fusion/) that debuted in March. Since the app’s mid-July launch, more than 104,000 Facebook users have downloaded it to their profile pages and 15,000 have posted tips.
“The user response to the Fusion Facebook ‘You Speak Green’ app has been outstanding," said Adam Barrow, Ford digital marketing analyst. "By providing users tools to support and amplify their self expression and their point of view, we veer away from being intrusive and start to build a true relationship. That relationship will build brand awareness and consideration in an authentic way.”
Another example of Ford’s groundbreaking social media outreach is its support of the Fiesta Movement campaign to promote the company’s sporty, savvy new small car through social media agents. Agent postings have garnered significant numbers on social media sites, including more than 3.5 million YouTube views (http://www.fiestamovement.com/), more than 440,000 Flickr views and more than 2.7 million Twitter impressions.
Thursday, September 10, 2009
2010 Land Rover LR4 Test Drive: New Refinement for Off-Road Juggernaut
From Popular Mechanics.com http://www.popularmechanics.com/blogs/automotive_news/4329657.html
LEDBURY, England—If there were one major aspect that impresses about the Land Rover, it is the extraordinary breadth of capability shown by the company's cars, not least the LR4 we sampled in Scotland recently. The scope of every Land Rover's operation is striking. One moment you're cruising Britain's motorways at 80 mph on beautifully damped air springs, ensconced in soft leather, the next you're nearly door handle deep in liquid mud, scrabbling for a way back onto the path. It seems unimaginable that anyone would want to subject their cherished personal transport to this kind of abuse, but that's what every Land Rover is engineered to do. What's more, the 2010 LR4 continues to serve up luxury and off-road performance with panache. —Barry Winfield
The Specs
Now powered by a new direct-injection 5.0-liter V8 engine, co-developed with Jaguar, producing 375 horsepower and 375 lb-ft of torque, the LR4 has about 25 percent more power than was available in the LR3. In fact, Land Rover is proud that the new car accelerates to 100 mph and then brakes to a complete stop before the previous model reaches 100 mph. And they quote the zero-to-60 mph sprint takes just 7.5 seconds. Called simply the LRV8, the new engine boasts variable valve-timing and lift, the latter provided by a spring between the cam follower and valve stem that reduces or increases the valve excursion. The phase-shifting aspect of the valve-timing control is powered by the torque pulses of the valve train itself, rather than by a power-robbing oil-pump. Designed to meet the latest ULEV2 emissions requirements, the LRV8 has cut CO2 output by 8 percent, yet equals the fuel consumption figures—12 mpg city and 17 mpg highway (8.3 gallons/100 miles and 5.9 g/100m)—of the outgoing 4.4-liter engine. This motor is mated to a six-speed ZF transmission calibrated to match its specific characteristics.
Abundant low-rev torque has allowed higher gearing with much more frequent torque-convertor lockup for optimal efficiency. The suspension has been revised over the previous LR3, with a new variable-ratio steering gear and new front knuckle design to close the gap between the car's center of gravity and the suspension system's roll center in order to reduce roll motions. Further roll control is provided by a larger anti-roll bar. For 2010, the LR4 features revised versions of Land Rover's hill descent control and terrain response system—a rotary switch-selected device that offers five specific chassis and drivetrain calibrations tuned for almost any circumstances you're likely to encounter: normal highway driving, grass/gravel/snow, sand, mud and ruts, and rock crawl. Capping the comprehensive engineering upgrade is a noticeable restyling job by design director Gerry McGovern, employing new headlights, honeycomb grille, and front bumper in a more contemporary and integrated look. New rear lights help update the tail end, too. An all-new interior provides a much improved ambiance. It's studded with the trappings of modern vehicular luxury, like a five-camera surround system (that even shows what's beneath the front of the car), keyless entry, push button start, electronic parking brake, iPod input and some of the most sophisticated thin-film displays (for onboard systems) we've seen.
The Drive
The LR4 is still a big, heavy vehicle, and the addition of extra equipment has not changed that fact, despite several simultaneous weight-saving strategies. But the big Land Rover's torquey engine, smooth transmission and smart suspension all team to provide the car with a poise and agility that belies the 5800-pound avoirdupois. Ride motions are well controlled, and without any excessive roll and pitch to confound its handling the LR4 imparts considerable driver confidence. Now fitted with 19-inch alloy wheels and surprisingly low-profile mud-and-snow tires, the LR4 handles predictably and can be pushed harder than anyone has the right to expect from something this heavy. The car's real charm lies in its Jekyll-and-Hyde character shift. The LR4 is able to strafe the freeways with occupants sitting comfortably in that commanding position, then pump itself up to ford a muddy-bottomed stream. All with relatively few concessions made to overall utility and convenience. Since not many people will ever exploit the LR4's multi-modal off-road talent, it's just as well that the normal-use calibrations are so user-friendly, offering a plush, well-damped ride with precise control.
The Bottom Line
At $48,100, the base 2010 LR4 comes in at about $1,276 more than its 2009 LR3 predecessor, but the retail cost of its additional equipment is $2,600. Or so Land Rover's marketing guys would like you believe. The uplevel HSE model's sticker climbs from $50,325 to $51,750, but again offers more content than that price difference would cover. The major difference between old LR3 and new LR4 is that great new engine, although we certainly cannot downplay how much better the exterior appearance and the interior fittings are on the new one. When you're in one, there's an undeniable sense of privilege and security. How do you put a price on that?
LEDBURY, England—If there were one major aspect that impresses about the Land Rover, it is the extraordinary breadth of capability shown by the company's cars, not least the LR4 we sampled in Scotland recently. The scope of every Land Rover's operation is striking. One moment you're cruising Britain's motorways at 80 mph on beautifully damped air springs, ensconced in soft leather, the next you're nearly door handle deep in liquid mud, scrabbling for a way back onto the path. It seems unimaginable that anyone would want to subject their cherished personal transport to this kind of abuse, but that's what every Land Rover is engineered to do. What's more, the 2010 LR4 continues to serve up luxury and off-road performance with panache. —Barry Winfield
The Specs
Now powered by a new direct-injection 5.0-liter V8 engine, co-developed with Jaguar, producing 375 horsepower and 375 lb-ft of torque, the LR4 has about 25 percent more power than was available in the LR3. In fact, Land Rover is proud that the new car accelerates to 100 mph and then brakes to a complete stop before the previous model reaches 100 mph. And they quote the zero-to-60 mph sprint takes just 7.5 seconds. Called simply the LRV8, the new engine boasts variable valve-timing and lift, the latter provided by a spring between the cam follower and valve stem that reduces or increases the valve excursion. The phase-shifting aspect of the valve-timing control is powered by the torque pulses of the valve train itself, rather than by a power-robbing oil-pump. Designed to meet the latest ULEV2 emissions requirements, the LRV8 has cut CO2 output by 8 percent, yet equals the fuel consumption figures—12 mpg city and 17 mpg highway (8.3 gallons/100 miles and 5.9 g/100m)—of the outgoing 4.4-liter engine. This motor is mated to a six-speed ZF transmission calibrated to match its specific characteristics.
Abundant low-rev torque has allowed higher gearing with much more frequent torque-convertor lockup for optimal efficiency. The suspension has been revised over the previous LR3, with a new variable-ratio steering gear and new front knuckle design to close the gap between the car's center of gravity and the suspension system's roll center in order to reduce roll motions. Further roll control is provided by a larger anti-roll bar. For 2010, the LR4 features revised versions of Land Rover's hill descent control and terrain response system—a rotary switch-selected device that offers five specific chassis and drivetrain calibrations tuned for almost any circumstances you're likely to encounter: normal highway driving, grass/gravel/snow, sand, mud and ruts, and rock crawl. Capping the comprehensive engineering upgrade is a noticeable restyling job by design director Gerry McGovern, employing new headlights, honeycomb grille, and front bumper in a more contemporary and integrated look. New rear lights help update the tail end, too. An all-new interior provides a much improved ambiance. It's studded with the trappings of modern vehicular luxury, like a five-camera surround system (that even shows what's beneath the front of the car), keyless entry, push button start, electronic parking brake, iPod input and some of the most sophisticated thin-film displays (for onboard systems) we've seen.
The Drive
The LR4 is still a big, heavy vehicle, and the addition of extra equipment has not changed that fact, despite several simultaneous weight-saving strategies. But the big Land Rover's torquey engine, smooth transmission and smart suspension all team to provide the car with a poise and agility that belies the 5800-pound avoirdupois. Ride motions are well controlled, and without any excessive roll and pitch to confound its handling the LR4 imparts considerable driver confidence. Now fitted with 19-inch alloy wheels and surprisingly low-profile mud-and-snow tires, the LR4 handles predictably and can be pushed harder than anyone has the right to expect from something this heavy. The car's real charm lies in its Jekyll-and-Hyde character shift. The LR4 is able to strafe the freeways with occupants sitting comfortably in that commanding position, then pump itself up to ford a muddy-bottomed stream. All with relatively few concessions made to overall utility and convenience. Since not many people will ever exploit the LR4's multi-modal off-road talent, it's just as well that the normal-use calibrations are so user-friendly, offering a plush, well-damped ride with precise control.
The Bottom Line
At $48,100, the base 2010 LR4 comes in at about $1,276 more than its 2009 LR3 predecessor, but the retail cost of its additional equipment is $2,600. Or so Land Rover's marketing guys would like you believe. The uplevel HSE model's sticker climbs from $50,325 to $51,750, but again offers more content than that price difference would cover. The major difference between old LR3 and new LR4 is that great new engine, although we certainly cannot downplay how much better the exterior appearance and the interior fittings are on the new one. When you're in one, there's an undeniable sense of privilege and security. How do you put a price on that?
Tuesday, September 8, 2009
Ford on Track to Be #1 U.S. Carmaker
September 2, 2009
Ford on Track to Be #1 U.S. Carmaker
Things are looking up for the one American automaker that didn’t go for a government bailout, and it’s not just because of “cash-for-clunkers.”
Ford’s recent navigation of financial shoals is paying off big-time. The Detroit automaker took a different tack than its rivals, which sought aid from the federal government and shelter in bankruptcy court. It’s on course to grab the brass ring in 2010, becoming No. 1 in U.S. auto sales. An $18-billion low interest loan in 2006 — when the company mortgaged itself, including its iconic blue oval insignia — is allowing Ford to remake operations. It’s slashing costs and developing common bodies, braking and wiring systems for its vehicles worldwide and putting in place new flexible assembly lines that let plants shift rapidly from making one model to another. Plus, Ford is committed to new model development — pledging to revamp its entire fleet by early 2011, and then repeating the feat in a few years. As a result, by year-end 2010, Ford’s U.S. sales will likely edge out both General Motors’ and Toyota’s, but it’ll be a photo finish. The best bet: Toyota will come in second and GM will slip to third. Already, Ford’s share of U.S. auto sales is climbing. It’s likely to top 16% this year and be a hair over 17% next, mainly at the expense of GM and Chrysler. A market share gain of one percentage point reverses a slide that had plagued the firm for more than a decade. GM’s share of new-vehicle sales will be about 19.5% this year, nearly one percentage point lower than in 2008, and come in at barely 17% in 2010. Chrysler’s share will continue to plunge. Its slice of vehicles sold by new-car dealers will slip and slide to as low as 8.5% this year and around 8% in 2010, down from 11% in 2008.
Foreign brands will largely hold their own through 2010, with Honda and Toyota posting small gains next year. Ford is getting a boost from a new cycle of models whose popularity seems to be hitting its stride. “There is a perception that Ford has its fingers on the pulse of what consumers want to buy, whether this be a raft of hybrids, such as the Fusion, Escape and Mariner, or the new Taurus,” says Howard Kuperman, president of Phil’s Ford Lincoln Mercury in Port Jervis, N.Y., and chairman of the New York State Automobile Dealers Association. It’s not just curbside appeal that’s giving Ford’s sales a lift. “Consumers are making a decision to buy a Ford product because it did not accept federal bailout money, as did GM and Chrysler, and it didn’t go through bankruptcy as did the other two,” says Aaron Bragman, an auto analyst with IHS Global Insight, a business consultancy. Such consumer anger may fade over time, but Ford’s sales should keep gaining as it builds on strong sales through next year with the introduction of all-new Focus and Fiesta small cars and an ultraefficient commercial van, the Transit Connect, says Bragman.
Ford on Track to Be #1 U.S. Carmaker
Things are looking up for the one American automaker that didn’t go for a government bailout, and it’s not just because of “cash-for-clunkers.”
Ford’s recent navigation of financial shoals is paying off big-time. The Detroit automaker took a different tack than its rivals, which sought aid from the federal government and shelter in bankruptcy court. It’s on course to grab the brass ring in 2010, becoming No. 1 in U.S. auto sales. An $18-billion low interest loan in 2006 — when the company mortgaged itself, including its iconic blue oval insignia — is allowing Ford to remake operations. It’s slashing costs and developing common bodies, braking and wiring systems for its vehicles worldwide and putting in place new flexible assembly lines that let plants shift rapidly from making one model to another. Plus, Ford is committed to new model development — pledging to revamp its entire fleet by early 2011, and then repeating the feat in a few years. As a result, by year-end 2010, Ford’s U.S. sales will likely edge out both General Motors’ and Toyota’s, but it’ll be a photo finish. The best bet: Toyota will come in second and GM will slip to third. Already, Ford’s share of U.S. auto sales is climbing. It’s likely to top 16% this year and be a hair over 17% next, mainly at the expense of GM and Chrysler. A market share gain of one percentage point reverses a slide that had plagued the firm for more than a decade. GM’s share of new-vehicle sales will be about 19.5% this year, nearly one percentage point lower than in 2008, and come in at barely 17% in 2010. Chrysler’s share will continue to plunge. Its slice of vehicles sold by new-car dealers will slip and slide to as low as 8.5% this year and around 8% in 2010, down from 11% in 2008.
Foreign brands will largely hold their own through 2010, with Honda and Toyota posting small gains next year. Ford is getting a boost from a new cycle of models whose popularity seems to be hitting its stride. “There is a perception that Ford has its fingers on the pulse of what consumers want to buy, whether this be a raft of hybrids, such as the Fusion, Escape and Mariner, or the new Taurus,” says Howard Kuperman, president of Phil’s Ford Lincoln Mercury in Port Jervis, N.Y., and chairman of the New York State Automobile Dealers Association. It’s not just curbside appeal that’s giving Ford’s sales a lift. “Consumers are making a decision to buy a Ford product because it did not accept federal bailout money, as did GM and Chrysler, and it didn’t go through bankruptcy as did the other two,” says Aaron Bragman, an auto analyst with IHS Global Insight, a business consultancy. Such consumer anger may fade over time, but Ford’s sales should keep gaining as it builds on strong sales through next year with the introduction of all-new Focus and Fiesta small cars and an ultraefficient commercial van, the Transit Connect, says Bragman.
Thursday, September 3, 2009
Tuesday, September 1, 2009
The 2010 Range Rover has arrived!
It is with great pleasure that we announce that the new 2010 Range Rover has arrived.
You can view more details, fresh images and videos of this exciting new vehicle at LandRoverUSA.com.
Regarded as one of the world's most superior luxury vehicles, it took the combined efforts of our most senior engineers, designers and technical specialists to bring you the most advanced, most powerful and most refined Range Rover yet. Of course, while our website can provide you with a detailed look at this extraordinary vehicle, there is now an even better place to experience its numerous advances: Merritt Island Land Rover!
The new 2010 Range Rover. The luxury that's more than a luxury.
You can view more details, fresh images and videos of this exciting new vehicle at LandRoverUSA.com.
Regarded as one of the world's most superior luxury vehicles, it took the combined efforts of our most senior engineers, designers and technical specialists to bring you the most advanced, most powerful and most refined Range Rover yet. Of course, while our website can provide you with a detailed look at this extraordinary vehicle, there is now an even better place to experience its numerous advances: Merritt Island Land Rover!
The new 2010 Range Rover. The luxury that's more than a luxury.
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