MAHWAH, N.J. July 28, 2009 – Jim Resnick has been appointed National Product Communications Manager for Jaguar Land Rover North America, effective today. Resnick will report to Stuart Schorr, Vice President of Communications and Public Affairs for Jaguar Land Rover North America and will be responsible for product public relations for both Jaguar and Land Rover vehicles.
“With the addition of Jim Resnick we now have a fully dual branded Jaguar Land Rover communications team in North America," said Schorr. “Jim brings to the company many years of automotive PR experience and a high level of technical expertise that will help in our mission to be an industry leading communications organization."
Prior to joining Jaguar Land Rover North America, Resnick was the Director of Client Projects at Coyne Communications. Before Coyne, Resnick served as Marketing Communications Manager at Ferrari North America where he was responsible for incoming sponsorships/partnerships and promotions stemming from Ferrari's motorsports-based marketing platform and promoting the brand's integrated businesses across all marketing activities. Jim worked in the communications department at Mercedes-Benz USA from 1999 to 2005, lastly as Department Manager of Public Relations. Prior to entering the public relations field, Jim was an automotive writer and editor, specializing in high performance and European automobiles.
