The Detroit News, May-14-2010
Dearborn -- Ford now has stronger customer loyalty than arch-rival Toyota, according to Consumer Reports.
The magazine said 61 percent of current Ford customers said they were likely to buy another Ford car or truck in a recent survey. That represented an increase of 10 percentage points over that last survey, conducted in February, and put the Ford's Motor Co. 's Blue Oval brand second to Honda Motor Co., which enjoys a 68 percent loyalty rate.
Toyota's brand loyalty has fallen 13 percentage points since December amid the largest recalls in the company's history.
General Motors Co. and Chrysler Group LLC also continue to suffer in the wake of last year's bankruptcy filings. Chevrolet's loyalty rating slid from 57 percent in December to 49 percent in April, while Dodge fell from 32 percent to 24 percent
