Lincoln has revealed 394 of the 1774 Lincoln MKZs sold in February were hybrid models, meaning the Lincoln MKZ hybrid accounted for more than 22 percent of all Lincoln MKZ sales. Lincoln expected the hybrid to make up about 15 percent of Lincoln MKZ sales, but sales of the car have taken off in recent weeks, occasionally peaking as high as 23 percent of Lincoln MKZ sales, according to Lincoln Public Relations Manager Christian Bokich.
The Lincoln MKZ hybrid, which returns 41 mpg in city driving and 36 mpg on the highway, is unique among hybrids because it is the same price as its non-hybrid version at $35,180, including destination charges. Bokich thinks that the price parity is helping make the Lincoln MKZ hybrid more attractive to buyer, but he also noted some buyers will continue to gravitate toward the gasoline version, because it’s the only Lincoln MKZ available with all-wheel drive.
Even so, the Lincoln MKZ hybrid manages to outpace its closest competition: the $35,975 Lexus HS250h. Lexus managed to sell only 286 examples of the hybrid sedan in January 2011, and 183 in February.
Meanwhile the Ford Fusion hybrid, which is mechanically similar to the Lincoln MKZ, sells in higher volumes overall but makes up a smaller portion of total Fusion sales. In February, Ford sold 1379 Fusion hybrids, just six percent of the 23,111 total Fusions sales in that month. That’s not an apples-to-apples comparison with the Lincoln, however, as the Fusion hybrid is more expensive than many trim levels of non-hybrid Fusion.
Source: Lincoln
Read more: http://ping.fm/LDzTF
The Lincoln MKZ hybrid, which returns 41 mpg in city driving and 36 mpg on the highway, is unique among hybrids because it is the same price as its non-hybrid version at $35,180, including destination charges. Bokich thinks that the price parity is helping make the Lincoln MKZ hybrid more attractive to buyer, but he also noted some buyers will continue to gravitate toward the gasoline version, because it’s the only Lincoln MKZ available with all-wheel drive.
Even so, the Lincoln MKZ hybrid manages to outpace its closest competition: the $35,975 Lexus HS250h. Lexus managed to sell only 286 examples of the hybrid sedan in January 2011, and 183 in February.
Meanwhile the Ford Fusion hybrid, which is mechanically similar to the Lincoln MKZ, sells in higher volumes overall but makes up a smaller portion of total Fusion sales. In February, Ford sold 1379 Fusion hybrids, just six percent of the 23,111 total Fusions sales in that month. That’s not an apples-to-apples comparison with the Lincoln, however, as the Fusion hybrid is more expensive than many trim levels of non-hybrid Fusion.
Source: Lincoln
Read more: http://ping.fm/LDzTF