We're Going to China!
"Lincoln, an iconic luxury automotive brand for discerning individuals with a heritage linked to presidents, royalty and movie stars, begins a new chapter in its nearly 100-year history today by bringing a completely new approach to luxury automotive ownership in China." -@Ford Online
“Throughout its history, the Lincoln brand has stood for meticulous craftsmanship, fantastic breakthrough designs and a warm, welcoming personal touch,” said Alan Mulally, president and CEO, Ford Motor Company.
“We are excited to bring Lincoln products and the Lincoln customer experience to Chinese luxury customers. It is an important part of our One Ford plan and demonstrates our commitment to China and to the success of Lincoln globally.”
#LuxuryUncovered
