Friday, December 29, 2017

Navigator Helps Matthew McConaughey Find His Perfect Rhythm

The initial campaign spot for the all-new Lincoln Navigator, featuring longtime Lincoln collaborator Matthew McConaughey, showcases the impressive, commanding presence of the full-size luxury SUV.


Perfect Rhythm, the first of two spots starring McConaughey and the 2018 Navigator, combines dramatic visuals and eclectic music to show how the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style.

The piece opens with a distant shot of the Navigator driven by McConaughey, who pulls up to a railroad crossing and stops – although no train is in sight. He soon becomes both the conductor and lead musician of an impromptu concert. The spot premiered Dec. 28. It refers to the feeling you get in those situations when everything comes together.

The mood of the piece is a perfect complement to the Navigator. The spot’s high energy captures the capability of the most powerful vehicle in the Lincoln portfolio.

The exterior shots in the ad showcase the Navigator’s signature front grille, while the interior shots highlight the spacious cabin and its serene, horizontal styling. The all-new Lincoln Navigator is available in dealerships now. Come to Island Lincoln to find yours today.


1850 E. Merritt Island Causeway
Merritt Island, Florida 32952
Contact: 321-452-9220