With the stark beauty of winter as a backdrop, the latest piece has McConaughey using his Aviator as a shelter from the elements after carving a hole in the ice and dropping a line.
This piece is all about telling a story of how Lincoln’s approach to its clients and its vehicles is different. It’s clear that no matter the activity or the environment, Aviator provides a serene sanctuary with luxurious amenities, intuitive technology and the versatility of its three rows of seats.
Jon Pearce, global chief creative officer, Hudson Rouge, points to the mood of the piece playing into both the storyline and the vehicle itself. Take a look: